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La Nova comunicació política: el cas de la CUP

In the context of an economic, social and political crisis that has affected every area of society in Spain, new politic groups have appeared as an alternative to the hegemonic politic powers. With this project I will focus on Candidatura D’ Unitat Popular (CUP), a new political party that has adopted new communication strategies by using social media and all new digital platforms in order to change citizens disaffection towards the profession, and more important, to connect with the new informed society.Therefore, my project is a reflection of all the changes there has been in the communication area this past years, and of how political organizations have devised distinct tactics and strategies to succeed in the mass media

Manager: Costa i Fernàndez, Lluís
Other contributions: Universitat de Girona. Facultat de Turisme
Author: Lumley Fajardo, Isabel
Date: 2017 June
Abstract: In the context of an economic, social and political crisis that has affected every area of society in Spain, new politic groups have appeared as an alternative to the hegemonic politic powers. With this project I will focus on Candidatura D’ Unitat Popular (CUP), a new political party that has adopted new communication strategies by using social media and all new digital platforms in order to change citizens disaffection towards the profession, and more important, to connect with the new informed society.Therefore, my project is a reflection of all the changes there has been in the communication area this past years, and of how political organizations have devised distinct tactics and strategies to succeed in the mass media
Format: application/pdf
Document access: http://hdl.handle.net/10256/14648
Language: cat
Collection: Publicitat i Relacions Públiques (TFG)
Rights: Attribution-NonCommercial-NoDerivs 3.0 Spain
Rights URI: http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Subject: Comunicació en la política
Xarxes socials en línia
Candidatura d’Unitat Popular
Partits polítics -- Catalunya
Communication in politics
Online social networks
Political parties – Catalonia
Title: La Nova comunicació política: el cas de la CUP
Type: info:eu-repo/semantics/bachelorThesis
Repository: DUGiDocs

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