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Item


Catalunya, marca de marques

Aquest treball pretén definir i identificar les característiques i l’evolució de marca i "branding", del "branding" de territoris,i també estudiar Catalunya com a marca territori, i analitzar les dimensions de marca Catalunya

Manager: Río, Olga del
Other contributions: Universitat de Girona. Facultat de Turisme
Author: Garcia Feixas, Mireia
Date: 2016 June 10
Abstract: Aquest treball pretén definir i identificar les característiques i l’evolució de marca i "branding", del "branding" de territoris,i també estudiar Catalunya com a marca territori, i analitzar les dimensions de marca Catalunya
Format: application/pdf
Document access: http://hdl.handle.net/10256/15015
Language: cat
Collection: Publicitat i Relacions Públiques (TFG)
Rights: Attribution-NonCommercial-NoDerivs 3.0 Spain
Rights URI: http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Subject: Marques de fàbrica
Trademarks
Construcció de marca (Màrqueting)
Branding (Marketing)
Construcció de marca (Màrqueting) -- Catalunya
Branding (Marketing) -- Catalunya
Title: Catalunya, marca de marques
Type: info:eu-repo/semantics/bachelorThesis
Repository: DUGiDocs

Subjects


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Authors


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