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HR marketing & recruitment : an overview and proposals from Google & Zappos

Google and Zappos are two well-known successful models on how to run a company. In this study, we are willing to summarize which good practices they take in their recruitment process in order to attract talent with all sorts of tools including neuromarketing. We discover that there is a new trend that comprises the three determinants of a company, and that is the Human Resources Marketing and Recruiting area. With this being said, we research and carry and inductive analysis on Google and Zappos, and we find out that they have plenty common threads such as its culture as a core value, their hunting for great and valuable talent in contrast of filling faster a specific position to cover and their effort to have all the employees happy and rewarded by the company

Manager: Balagué i Canadell, Jordi
Other contributions: Universitat de Girona. Facultat de Ciències Econòmiques i Empresarials
Author: Safont Bagué, Andreu
Date: 2019 June
Abstract: Google and Zappos are two well-known successful models on how to run a company. In this study, we are willing to summarize which good practices they take in their recruitment process in order to attract talent with all sorts of tools including neuromarketing. We discover that there is a new trend that comprises the three determinants of a company, and that is the Human Resources Marketing and Recruiting area. With this being said, we research and carry and inductive analysis on Google and Zappos, and we find out that they have plenty common threads such as its culture as a core value, their hunting for great and valuable talent in contrast of filling faster a specific position to cover and their effort to have all the employees happy and rewarded by the company
Format: application/pdf
Document access: http://hdl.handle.net/10256/16979
Language: eng
Collection: Administració i Direcció d’Empreses (TFG)
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Rights URI: http://creativecommons.org/licenses/by-nc-nd/4.0/
Subject: Google -- Personal -- Administració
Zappos -- Personal -- Administració
Personal -- Reclutament
Personal -- Selecció
Neuromàrqueting
Competències professionals
Satisfacció en el treball
Google -- Personnel management
Zappos -- Personnel management
Employees -- Recruiting
Employee selection
Neuromarketing
Vocational qualifications
Job satisfaction
Title: HR marketing & recruitment : an overview and proposals from Google & Zappos
Type: info:eu-repo/semantics/bachelorThesis
Repository: DUGiDocs

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