Item


Between tradition and innovation: the case of El Celler de Can Roca

El Celler de Can Roca restaurant in Girona, which is run by the three Roca brothers and was awarded three Michelin stars in November 2009, was named the best restaurant in the world in 2013 and 2015 by the British publication The Restaurant Magazine. However, the history of this restaurant dates back much further. Joan, Josep, and Jordi were raised in a family dedicated to the restaurant business. The three brothers grew up in the kitchen of the family-owned restaurant their parents still run today, learning the wide range of traditional Catalan recipes from their mother. This article presents the creative process followed by the three brothers and how this links tradition and innovation on the basis of 13 key elements: academia, memory, tradition, contrast, landscape, wine, chromaticism, product, audacity, magic, transversality, idealism, and sense of humor. The article demonstrates how the brothers articulate the discourse of the Celler de Can Roca menu, a veritable declaration of principles and philosophy rooted in the local region

Cognizant Communication Publications

Author: Aulet Serrallonga, Sílvia
Mundet i Cerdan, Lluís
Roca Fontané, Josep
Date: 2016 November 1
Abstract: El Celler de Can Roca restaurant in Girona, which is run by the three Roca brothers and was awarded three Michelin stars in November 2009, was named the best restaurant in the world in 2013 and 2015 by the British publication The Restaurant Magazine. However, the history of this restaurant dates back much further. Joan, Josep, and Jordi were raised in a family dedicated to the restaurant business. The three brothers grew up in the kitchen of the family-owned restaurant their parents still run today, learning the wide range of traditional Catalan recipes from their mother. This article presents the creative process followed by the three brothers and how this links tradition and innovation on the basis of 13 key elements: academia, memory, tradition, contrast, landscape, wine, chromaticism, product, audacity, magic, transversality, idealism, and sense of humor. The article demonstrates how the brothers articulate the discourse of the Celler de Can Roca menu, a veritable declaration of principles and philosophy rooted in the local region
Format: application/pdf
Document access: http://hdl.handle.net/10256/24580
Language: eng
Publisher: Cognizant Communication Publications
Collection: info:eu-repo/semantics/altIdentifier/doi/10.3727/216929716X14720551277925
info:eu-repo/semantics/altIdentifier/issn/2169-2971
info:eu-repo/semantics/altIdentifier/eissn/2169-298X
Rights: Tots els drets reservats. Reproduït amb autorització de Cognizant Communication Corporation
Subject: Cuina catalana
Turisme gastronòmic
Catalan cooking
Culinary tourism
Celler de Can Roca
Title: Between tradition and innovation: the case of El Celler de Can Roca
Type: info:eu-repo/semantics/article
Repository: DUGiDocs

Subjects

Authors