DUGi

La gesti贸 de la reputaci贸 corporativa. El cas de Lux Girona

http://dugi.udg.edu/item/http:@@@@hdl.handle.net@@10256@@25668

Corporate reputation is currently a strategic asset of prime importance for companies, and therefore a source of competitive advantage, generating superior results. This has generated a growing interest on the part of organizations in developing a rating scale to be able to incorporate and maintain it as an essential tool in the eld of communication. In this nal degree project, certain models and actions will be analyzed and proposed to improve the corporate reputation of the Lux Girona company. Based on the study of dierent existing measurement indexes, various measurement and evaluation tools will be implemented with the aim of improving the expectations and perceptions of the organization鈥檚 stakeholders.

La reputaci贸 corporativa 茅s actualment un actiu estrat猫gic de primera import脿ncia per a les empreses, i per tant, una font avantatge competitiva, generadora de resultats superiors. Aquesta ha generat un inter猫s creixent per part de les organitzacions en desenvolupar una escala de valoraci贸 per poder-la incorporar i mantenir com a una eina essencial en l鈥櫭爉bit de la comunicaci贸. En aquest present treball de final de grau s鈥檃nalitzaran i es proposaran certs models i accions per a millorar la reputaci贸 corporativa de l鈥檈mpresa de Lux Girona. A partir de l鈥檈studi de diferents 铆ndex de medici贸 ja existents s鈥檌mplementaran diverses eines de mesura i avaluaci贸 amb l鈥檕bjectiu de millorar les expectatives i percepcions dels diferents stakeholders de l鈥檕rganitzaci贸.

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