DUGi

Pla de comunicació per incentivar els programes de mobilitat de la Facultat de Lletres (UdG)

http://dugi.udg.edu/item/http:@@@@hdl.handle.net@@10256@@27085

This Final Degree Project focuses on the development of a communication plan aimed at promoting mobility programs within the Faculty of Arts at the University of Girona. The research places internal communication at the core of the strategy, considering it an essential tool for ensuring the effective dissemination of academic exchange opportunities. To this end, a detailed analysis of the institution has been conducted through document review, examination of the faculties, interviews with key stakeholders, and analysis of mobility data, all aimed at establishing a comprehensive diagnosis of the current situation. Furthermore, an external comparative perspective has contributed to the formulation of a realistic communication proposal tailored to the specific needs of the Faculty. Based on this diagnosis, a communication plan has been designed and structured into three main stages: campaign, application, and administrative procedures, which together reflect the entire process of arranging a mobility experience. The proposal includes segmented strategies, key messages, and scheduled actions, all adapted to the profile of the target audience. Examples of these actions involve creating infographics, visual materials, informative sessions, and providing personalized guidance. Moreover, it is worth noting that several of these actions were implemented during the 2024–2025 academic year, yielding notable results. Finally, the project defines a set of evaluation markers to measure the real impact of the actions and ensure their continuity. In short, the aim is to design a roadmap that can guide the Faculty’s future internal initiatives in the field of mobility

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