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Strategic Attitudes in the Global Textiles Market: the Case of a South European Cluster

In recent years, the textile and clothing (T/C) industry in the EU has suffered difficult times, with declines in production and employment and an increase in the trade deficit. The case of Spain, the fifth biggest producer in the EU-15, is no exception. In spite of Spain having lower costs than most of its EU partners, the globalisation of the T/C industry and the liberalisation of the sector brought about by the GATT 1994 agreement have caused important restructuring in the sector, with the critical effects of downsizing and reallocation (delocalisation) of production. Within such a framework, innovation and R&D are seen as the key issues for competitiveness. We aim to analyse a particular cluster of T/C producers in the province of Girona, in the north-east of Spain. We look at the strategic similarity of the firms in the study and, in particular, whether they have used different innovation profiles. We argue that different strategic attitudes and innovation profiles entail different prospects for future survival. Qualitative and quantitative data were gathered via structured interviews with the top-level management team of each firm. The results show that the subsector in which any given firm compete influences its strategic and technological positioning

© Fibres and Textiles in Eastern Europe, 2006, vol. 14, núm. 1 (55), p. 8-13

Institute of Biopolymers and Chemical Fibres

Author: Llach Pagès, Josep
Marquès i Gou, Pilar
Valls Pasola, Jaume
Date: 2006
Abstract: In recent years, the textile and clothing (T/C) industry in the EU has suffered difficult times, with declines in production and employment and an increase in the trade deficit. The case of Spain, the fifth biggest producer in the EU-15, is no exception. In spite of Spain having lower costs than most of its EU partners, the globalisation of the T/C industry and the liberalisation of the sector brought about by the GATT 1994 agreement have caused important restructuring in the sector, with the critical effects of downsizing and reallocation (delocalisation) of production. Within such a framework, innovation and R&D are seen as the key issues for competitiveness. We aim to analyse a particular cluster of T/C producers in the province of Girona, in the north-east of Spain. We look at the strategic similarity of the firms in the study and, in particular, whether they have used different innovation profiles. We argue that different strategic attitudes and innovation profiles entail different prospects for future survival. Qualitative and quantitative data were gathered via structured interviews with the top-level management team of each firm. The results show that the subsector in which any given firm compete influences its strategic and technological positioning
Format: application/pdf
ISSN: 1230-3666
Document access: http://hdl.handle.net/10256/9544
Language: eng
Publisher: Institute of Biopolymers and Chemical Fibres
Collection: Reproducció digital del document publicat a: http://www.fibtex.lodz.pl/article1190.html
Articles publicats (D-OGEDP)
Is part of: © Fibres and Textiles in Eastern Europe, 2006, vol. 14, núm. 1 (55), p. 8-13
Rights: Tots els drets reservats
Subject: Indústria tèxtil
Textile industry
Title: Strategic Attitudes in the Global Textiles Market: the Case of a South European Cluster
Type: info:eu-repo/semantics/article
Repository: DUGiDocs

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