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Managing induced tourism image : relational patterns and the life cycle

The tourism image is an element that conditions the competitiveness of tourism destinations by making them stand out in the minds of tourists. In this context, marketers of tourism destinations endeavour to create an induced image based on their identity and distinctive characteristics.A number of authors have also recognized the complexity of tourism destinations and the need for coordination and cooperation among all tourism agents, in order to supply a satisfactory tourist product and be competitive in the tourism market. Therefore, tourism agents at the destination need to develop and integrate strategic marketing plans.The aim of this paper is to determine how cities of similar cultures use their resources with the purpose of developing a distinctive induced tourism image to attract tourists and the extent of coordination and cooperation among the various tourism agents of a destination in the process of induced image creation.In order to accomplish these aims, a comparative analysis of the induced image of two cultural cities is presented, Girona (Spain) and Perpignan (France). The induced image is assessed through the content analysis of promotional brochures and the extent of cooperation with in-depth interviews of the main tourism agents of these destinations.Despite the similarities of both cities in terms of tourism resources, results show the use of different attributes to configure the induced image of each destination, as well as a different configuration of the network of tourism agents that participate in the process of induced image creation

© Tourism : An International Interdisciplinary Journal, 2009, vol. 57, núm. 3, p. 241-258

Institut za turizam

Author: Camprubí Subirana, Raquel
Guia, Jaume
Comas Trayter, Jordi
Date: 2009
Abstract: The tourism image is an element that conditions the competitiveness of tourism destinations by making them stand out in the minds of tourists. In this context, marketers of tourism destinations endeavour to create an induced image based on their identity and distinctive characteristics.A number of authors have also recognized the complexity of tourism destinations and the need for coordination and cooperation among all tourism agents, in order to supply a satisfactory tourist product and be competitive in the tourism market. Therefore, tourism agents at the destination need to develop and integrate strategic marketing plans.The aim of this paper is to determine how cities of similar cultures use their resources with the purpose of developing a distinctive induced tourism image to attract tourists and the extent of coordination and cooperation among the various tourism agents of a destination in the process of induced image creation.In order to accomplish these aims, a comparative analysis of the induced image of two cultural cities is presented, Girona (Spain) and Perpignan (France). The induced image is assessed through the content analysis of promotional brochures and the extent of cooperation with in-depth interviews of the main tourism agents of these destinations.Despite the similarities of both cities in terms of tourism resources, results show the use of different attributes to configure the induced image of each destination, as well as a different configuration of the network of tourism agents that participate in the process of induced image creation
Format: application/pdf
ISSN: 1332-7461 (versió paper)
1849-1545 (versió electrònica)
Document access: http://hdl.handle.net/10256/9635
Language: eng
Publisher: Institut za turizam
Collection: Reproducció digital del document publicat a: http://hrcak.srce.hr/52963
Articles publicats (D-OGEDP)
Is part of: © Tourism : An International Interdisciplinary Journal, 2009, vol. 57, núm. 3, p. 241-258
Rights: Tots els drets reservats
Subject: Turisme
Tourism
Turisme -- Màrqueting
Tourism -- Marketing
Title: Managing induced tourism image : relational patterns and the life cycle
Type: info:eu-repo/semantics/article
Repository: DUGiDocs

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