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Accomm: sistema adaptativo de gestión de operaciones logísticas y de mercadeo de la cadena de suministro orientadas al cliente

This document presents an adaptive system that supports logistic and marketing operations planning of a company in the agribusiness sector. First, we have studied the processes of the supply chain of the company, identifying which of them are oriented to the customer. We integrated these processes with an adaptation model. This model implements a customer profile favoring its buying preferences. Likewise, the adaptation model also includes a context profile. This profile gives the possibility to the company to know the environment characteristics and their impact on the company. Finally, the system integrates a cooperation model to improve the order fulfillments through the generation of coalitions of partners to ensure the availability of products

Manager: Fabregat Gesa, Ramon
Author: Morales Alzate, Luis Fernando
Abstract: This document presents an adaptive system that supports logistic and marketing operations planning of a company in the agribusiness sector. First, we have studied the processes of the supply chain of the company, identifying which of them are oriented to the customer. We integrated these processes with an adaptation model. This model implements a customer profile favoring its buying preferences. Likewise, the adaptation model also includes a context profile. This profile gives the possibility to the company to know the environment characteristics and their impact on the company. Finally, the system integrates a cooperation model to improve the order fulfillments through the generation of coalitions of partners to ensure the availability of products
Document access: http://hdl.handle.net/2072/267015
Language: spa
Rights: Attribution-NonCommercial-NoDerivs 3.0 Spain
Rights URI: http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Subject: Sistemes d’informació per a la gestió
Indústria agroalimentària -- Automatització
Logística (Indústria)
Distribució de mercaderies -- Automatització
Management information systems
Agricultural processing industries -- Automation
Physical distribution of goods -- Automation
Business logistics
Title: Accomm: sistema adaptativo de gestión de operaciones logísticas y de mercadeo de la cadena de suministro orientadas al cliente
Type: info:eu-repo/semantics/masterThesis
Repository: Recercat

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