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Hybrid strategic identities as gendered resources in french politics (Martine Aubry and Marine Le Pen)

Many researchers such as Sineau (2001), Bertini (2002), Achin et al (2007) have been for years denouncing the “male norm or the male political order” in French politics. They also argue that explanations for such a gendered field should not be based on status differences between men and women but should focus on how dominant relationships differentiate male behavior and female behavior in politics. In this paper, we examine how, in their 2012 presidential campaigns, Martine Aubry (a socialist leader) and Marine Le Pen (an extreme-right party leader) adopted traditionally masculine strategic identities, and how these were portrayed in the French press. Both female politicians were known for their ‘toughness’; however Aubry was noted as being emotional, while Le Pen was seen to emphasize family life. They embodied a ‘femininity with a twist’. In order to examine the reception of such hybrid personas in journalistic discourse, we examine articles published in the French mainstream press, using quantitative and qualitative approaches. We point out the shared and different strategies and conclude on the periperformativity on the part of the newspapers as far as these ‘gender acts’ are concerned

Universitat de Girona. Grupo de Investigación Análisis de la Recepción de las Pantallas Audiovisuales (ARPA)

Autor: Baider, Fabienne
Resum: Many researchers such as Sineau (2001), Bertini (2002), Achin et al (2007) have been for years denouncing the “male norm or the male political order” in French politics. They also argue that explanations for such a gendered field should not be based on status differences between men and women but should focus on how dominant relationships differentiate male behavior and female behavior in politics. In this paper, we examine how, in their 2012 presidential campaigns, Martine Aubry (a socialist leader) and Marine Le Pen (an extreme-right party leader) adopted traditionally masculine strategic identities, and how these were portrayed in the French press. Both female politicians were known for their ‘toughness’; however Aubry was noted as being emotional, while Le Pen was seen to emphasize family life. They embodied a ‘femininity with a twist’. In order to examine the reception of such hybrid personas in journalistic discourse, we examine articles published in the French mainstream press, using quantitative and qualitative approaches. We point out the shared and different strategies and conclude on the periperformativity on the part of the newspapers as far as these ‘gender acts’ are concerned
Accés al document: http://hdl.handle.net/2072/295741
Llenguatge: cat
Editor: Universitat de Girona. Grupo de Investigación Análisis de la Recepción de las Pantallas Audiovisuales (ARPA)
Drets: L’accés als articles a text complet inclosos a RACO és gratuït, però els actes de reproducció, distribució, comunicació pública o transformació total o parcial estan subjectes a les condicions d’ús de cada revista i poden requerir el consentiment exprés i escrit dels autors i/o institucions editores
Matèria: Dones en els mitjans de comunicació de massa
Women in mass media
Revistes electròniques
Títol: Hybrid strategic identities as gendered resources in french politics (Martine Aubry and Marine Le Pen)
Tipus: info:eu-repo/semantics/article
Repositori: Recercat

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