Item


Social media marketing of international DMOs in Russian social network VKontakte. Case study: Catalan Tourism Board, comparative content analysis and recommendations for improvement

The objective of this thesis is twofold. Firstly, to carry out the comparative content analysis of publications of the selected DMOs in the Russian social network VK, for identification of best practices of effective destination promotion. Secondly, to suggest recommendations for improvement to our regional DMO Catalan Tourism Board, based on the performed empirical analysis and academic research

Manager: Bouallala, Yassine
Other contributions: Universitat de Girona. Facultat de Turisme
Author: Davydovska Abyan, Mariya
Abstract: The objective of this thesis is twofold. Firstly, to carry out the comparative content analysis of publications of the selected DMOs in the Russian social network VK, for identification of best practices of effective destination promotion. Secondly, to suggest recommendations for improvement to our regional DMO Catalan Tourism Board, based on the performed empirical analysis and academic research
Document access: http://hdl.handle.net/2072/303173
Language: eng
Rights: Attribution-NonCommercial-NoDerivs 3.0 Spain
Rights URI: http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Subject: Mitjans de comunicació social
Social media
Turisme -- Màrqueting
Tourism -- Marketing
Xarxes socials
Social networks
Title: Social media marketing of international DMOs in Russian social network VKontakte. Case study: Catalan Tourism Board, comparative content analysis and recommendations for improvement
Type: info:eu-repo/semantics/masterThesis
Repository: Recercat

Subjects

Authors