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Social media marketing of international DMOs in Russian social network VKontakte. Case study: Catalan Tourism Board, comparative content analysis and recommendations for improvement

The objective of this thesis is twofold. Firstly, to carry out the comparative content analysis of publications of the selected DMOs in the Russian social network VK, for identification of best practices of effective destination promotion. Secondly, to suggest recommendations for improvement to our regional DMO Catalan Tourism Board, based on the performed empirical analysis and academic research

Director: Bouallala, Yassine
Altres contribucions: Universitat de Girona. Facultat de Turisme
Autor: Davydovska Abyan, Mariya
Data: 5 juny 2018
Resum: The objective of this thesis is twofold. Firstly, to carry out the comparative content analysis of publications of the selected DMOs in the Russian social network VK, for identification of best practices of effective destination promotion. Secondly, to suggest recommendations for improvement to our regional DMO Catalan Tourism Board, based on the performed empirical analysis and academic research
Accés al document: http://hdl.handle.net/2072/321257
Llenguatge: eng
Drets: Attribution-NonCommercial-NoDerivs 3.0 Spain
URI Drets: http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Matèria: Mitjans de comunicació social
Social media
Turisme -- Màrqueting
Tourism -- Marketing
Xarxes socials
Social networks
Títol: Social media marketing of international DMOs in Russian social network VKontakte. Case study: Catalan Tourism Board, comparative content analysis and recommendations for improvement
Tipus: info:eu-repo/semantics/masterThesis
Repositori: Recercat

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